Legal / Terms
Last updated 2 September 2026
subba.pro is a service operated by Polarize Ltd, registered in England and Wales (company number 12944077), registered office 20-22 Wenlock Road, London, N1 7GU. These terms govern your use of the website, dashboard, booking widget, and API. By creating an account or using the service you accept them.
subba receives your website contact-form submissions, filters spam, classifies them, drafts or sends replies using AI in your business voice, and, where you enable it, lets customers book appointments, classes, and jobs and places them in your connected calendar. The service is provided on an as-is and as-available basis to the extent permitted by law.
You sign in with Google. You are responsible for activity under your account and for keeping access secure. Notify us promptly of any suspected compromise. Accounts are for use by the business that owns them.
You are responsible for the accuracy of the knowledge you provide, for the replies sent on your behalf (especially in auto mode), and for having a lawful basis to contact and process your own customers. Start in notify mode and move to auto only once you are comfortable. You keep control of reply mode at all times.
Replies are generated by AI from the information you supply and may contain errors. You are responsible for reviewing them where your chosen mode requires it. Do not rely on subba for advice that requires professional judgement without review.
You must not use subba to send unlawful, deceptive, or unsolicited communications, to breach anti-spam or privacy law, to process data you have no right to process, or to attempt to disrupt, overload, or reverse engineer the service. We may suspend accounts for serious or repeated breaches.
Where you take payment for bookings, you connect your own Stripe account (an existing account or one we help you set up). You are the merchant of record for those payments, funds settle to your Stripe account, and your relationship with your customer for the booking is yours.
subba takes a platform fee on paid bookings, disclosed before you enable payments. You are responsible for fulfilment, taxes, refunds, cancellations, and chargebacks on your bookings. Your use of Stripe is also subject to Stripe’s terms.
subba provides a JSON booking API and an MCP server so you and, with a person’s direction, AI agents can look up services, check availability, and create bookings. Access must comply with these terms and any published rate limits. Do not use the API or agent interfaces to create fraudulent, automated, or bulk bookings, or to overload the service.
Paid plans are billed in advance through Stripe by monthly enquiry allowance. Plans and prices are shown on the pricing page and exclude VAT unless stated. You can change plan at any time from the dashboard.
Enquiries are metered per calendar month. If you reach your plan’s limit, subba still captures the enquiry and alerts you, then pauses automatic replies until you upgrade or the month resets. Some features (auto-booking, multiple forms, team alerts) are available only on the plans that list them.
Non-payment. If a payment fails or a subscription is not paid, we may, after notice, suspend your account and cancel the subscription. Where we host a website for you, we may replace it with a holding page while the account is suspended. Where we have registered or manage a domain for you, we may suspend it and, if the account remains unpaid, allow it to lapse or cancel it. Reinstatement after payment is not guaranteed if a domain or listing has already lapsed.
Where we build a website or register a domain for you, the setup fee covers the initial build and the first period of the domain. Unless we agree otherwise in writing, we register the domain on your behalf and you are its owner; we manage renewals while your account is active and in good standing. If you leave, we will help transfer a domain you own, subject to any outstanding fees. Sections 09 (Non-payment) and 13 apply to hosted sites and managed domains.
If you connect Google Calendar, you authorise subba to create events on your behalf. Your use of Google and other integrated services is also subject to their terms. You can disconnect at any time.
We process personal data in line with our Privacy Policy. Polarize Ltd is the data controller for our website and account data and is registered with the UK Information Commissioner’s Office (registration ZA825619). For the enquiries, bookings, orders, and your customers’ personal data that you send through subba we act as your processor and you remain the controller; a data processing agreement is available on request. We keep records and an activity log (including emails sent and account changes) to run and secure the service. You are responsible for informing your customers and for your lawful basis to contact them.
To the fullest extent permitted by law we exclude implied warranties. Nothing limits liability for death or personal injury caused by negligence, for fraud, or anything that cannot be limited by law. Subject to that, our total liability in any twelve-month period is limited to the fees you paid us in that period, and we are not liable for indirect or consequential loss, or loss of profit, data, or goodwill.
Either party may end the agreement on notice. We may suspend or end access for material breach or non-payment. On termination your right to use the service stops; outstanding fees remain payable, and you should export any data you need.
These terms are governed by the laws of England and Wales, whose courts have exclusive jurisdiction. All communications are by email only. For anything relating to these terms, email hello@subba.pro.
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