Your AI receptionist
Never miss
another
customer.
subba answers every enquiry in seconds, books the customer straight into your diary, and takes the payment. In your voice, day and night.
Works with your website, or we build you one, live in 5 working days.
Built for the businesses people book by hand.
How it works
Three steps. Then it just runs.
Get set up in days
Have a website? subba plugs in with a one-line change. Need one? We build your booking site and set up your domain, live in 5 working days.
It answers and books
subba reads every enquiry, filters the spam, replies in seconds in your voice, and books the customer straight into your diary.
You get paid
Take a deposit or the full amount into your own Stripe, with reminders that cut no-shows. You just show up.
Plugs into the tools you already use.
Already have a site? No rebuild, no new tools. Need one? We build it for you.
Why owners love it
Like hiring a receptionist who never sleeps.
Reply in seconds
The first business to answer usually wins. subba answers before your competitor has read it.
Sounds like you
It learns your services, prices, and tone, so every reply reads like you wrote it.
You stay in control
Start with subba drafting for you. Move to fully automatic only when you trust it.
The maths
It pays for itself the first booking it saves.
Every customer you answer first is one your competitor did not. subba costs less than a single missed job.
5 days
from sign-up to your booking website going live
£19.99
site, booking and domain, one bill, cancel anytime
24/7
answering and booking, including nights and weekends
The done-for-you package
We build it. You take the bookings.
No website, or one that can't take bookings? We build you a booking site, set up your domain, and put subba to work, live in about 5 working days.
£200 to build
then £19.99/month
Cancel anytime. We reply by email.
- A booking website, designed and built for your shop
- Your own .co.uk domain, registered and managed
- subba answering 24/7 — 150 AI enquiries a month, unlimited bookings
- Online booking with deposits and payments into your own Stripe
- Reminders and rescheduling that cut no-shows
- Live in about 5 working days
Simple pricing
Plans that grow with you.
Every plan takes unlimited bookings. On Managed we build your website and manage the domain too. Cancel anytime.
Starter
£9.99/mo
50 AI enquiries / mo
Unlimited bookings
- Answers every enquiry
- Books into your diary
- Deposits & payments to your Stripe
- Reminders that cut no-shows
Managed
We build your site & domain
£19.99/mo
+ £200 one-off setup
150 AI enquiries / mo
Unlimited bookings
- Everything in Starter
- We build your booking website
- Your .co.uk domain, managed
- Automatic follow-ups
- Live in 5 working days
Pro
£49.99/mo
300 AI enquiries / mo
Unlimited bookings
- Everything in Starter
- Multiple staff & services
- Automatic follow-ups
- Priority support
Studio
£99.99/mo
750 AI enquiries / mo
Unlimited bookings
- Everything in Pro
- Multiple forms & locations
- Team alerts
- Dedicated support
Questions
The things owners ask first.
I do not have a website. Can you help?
Yes. On the Managed plan we build you a booking website and register and manage your .co.uk domain, then subba runs the enquiries and bookings on top. You are usually live in about 5 working days.
I already have a website. Do I have to change it?
No rebuild. You point your existing contact form at subba, which is a one-line change, and keep everything else exactly as it is.
Does it actually book, or just reply?
Both. It answers the enquiry in seconds, and when someone wants a slot it checks your availability, books it, takes the payment, and sends the confirmation. You can also keep it to drafting replies only until you trust it.
What if it gets something wrong?
You start with subba drafting replies for your approval and move to fully automatic when you are ready. Every enquiry and reply is logged, and you can step in at any point.
Is my data private?
Yes. Enquiries are processed to write a reply and are not sold or used to train public models. Recipient details are stored securely, and you can export or delete your data. Full detail is in our Privacy Policy.
Can I take payment when someone books?
Yes. Connect your own Stripe account and subba can collect the payment or a deposit at the time of booking, paid straight to you.
What happens if I go over my plan?
Nothing breaks. We let you know when you are close to your monthly enquiries and you can move up a plan whenever it makes sense. No surprise charges.
Someone is trying to book you right now.
Let subba answer them and book them in before they move on.
Get started